Henny+Roo was founded in 2015 by Tina Koral, at the time, a backyard chicken keeper in St. Charles, IL who wished to discover products to keep her flock happy and healthy. After determining there were no companies distributing chicken keeping supplies using a subscription box model, Koral started the first monthly poultry product surprise box and quickly grew to over 1000 subscribers.
In the last three years, we've gained extensive knowledge of the variety of products available to chicken keepers, and are excited to offer a unique line of products that will bring a new audience to your store.
Raising chickens is a growing trend, and not just in rural areas. Of the top 150 US cities, 93% allow backyard chickens. Today's pet chicken owners don't keep chickens just for the eggs. Many start their flocks for companionship, stress-relief, a way to reconnect with nature, and to educate their children. They are looking for high-quality products, often organic and non-GMO, that add to the health and wellness of their flock. Many pamper their chickens, ducks, turkeys, and geese the way others may spoil a dog or cat (maybe more). But don't just take our word for it!
Henny+Roo has the unique and wonderful benefit of testing each of our products with our approximately 1000 monthly box subscribers, who provide us with valuable feedback regarding each item we produce in partnership with top-notch manufacturers. Our catalog represents the best of the best of these products that we now offer to you for sale in your shop.
We hope you'll join us in this celebration of chicken keeping culture, and provide your customers a place to treat ALL of their pets.